Original posting by Crews Control - December 5, 2016
Earlier this year the online video platform Vimeo launched Vimeo Business, a brand-new subscription plan focused providing small and medium-sized businesses the tools they need to host their video content, distribute it, and analyze the results.
Below, we’ll take a look at exactly what this means to your business, including what they’re offering and how it can be useful. To get started, we’ll need to discuss exactly what Vimeo’s platform is about, and why it’s different from somebody like YouTube.
The Basics of Vimeo
Vimeo is much smaller than YouTube but it still has a massive audience. On average, they have about 170 million monthly viewers. However, there are some key differences that make Vimeo a better choice for many businesses:
Lack of pre-roll marketing. Unlike YouTube, Vimeo doesn’t have any pre-roll ads. You don’t have to worry about a user navigating to your video and leaving simply because they’re annoyed by having to watch an ad.
Focus on quality. The Vimeo community is full of aspiring filmmakers, and the community is extremely supportive. Commenters are rarely Internet trolls – they’re usually interested individuals who want to give you proper advice and feedback.
Additional privacy restrictions. With Vimeo, you can control exactly who has the ability to view your content. You can even password protect specific videos if you want to provide early access or control access very tightly.
The introduction of Vimeo Business takes these existing strengths and provides even more powerful tools for business users. We’ll continue by taking a look at exactly what’s being added for Vimeo Business users.
Vimeo Business offers an active online community
Vimeo’s active professional community can be a terrific resource.
New Features for Vimeo Business
Vimeo Business is built specifically to make it easier for organizations to use video to reach out to their customers and engage with them. Here are some of the most valuable new features Vimeo Business provides:
Lead management. Your Vimeo videos will now have the ability to add clickable buttons and forms right within the video player. This can be as simple as a single trackable CTA or an advanced email form.
Ability to customize. You will be able to completely customize the video player by adding your logo or color scheme to it, or creating a personalized outro.
Tracking. One of the most valuable new features of Vimeo Business is the amount of analytics it provides. You’ll have instant access to views that show where your traffic comes where and when viewers tend to drop off. You can even integrate it fully into your existing Google Analytics dashboard.
Storage space. You’ll be able to directly and securely upload your videos to Vimeo and store them with a wide variety of options, with up to a maximum of 5 TB of storage space. You can even integrate with other web hosting services such as Google Drive, Dropbox, and OneDrive.
There are a number of additional perks to being a member of Vimeo Business, too, such as unlimited bandwidth and direct access to sell content online. It also includes up to 10 team members, third-party support, and even free lessons and educational materials. Vimeo business is sold on an annual basis, and cost $599 each year.
Potential Downsides of Vimeo
Despite the great perks and advantages of using Vimeo Business, there are some considerations you need to consider. Vimeo has a much more supportive and active community, but it’s still much smaller than YouTube’s. If you’re looking for a great deal of organic traffic from the platform without having to do a lot of the marketing yourself, Vimeo may not be an ideal fit.
Another downside is that Vimeo video content simply doesn’t perform as well in Google searches than YouTube does. Considering that Google has a massive slice of overall organic web search traffic, it’s worth keeping this in mind. Unfortunately, since Google owns YouTube and will naturally steer users towards its own content, this is unlikely to change in the future. The bottom line is that if you want to use Vimeo, you need to have a strong plan to direct users to your content yourself.
Of course, you need to weigh the benefits of Vimeo Business carefully against these cons. No matter what level of YouTube account that you have, for example, you’re not going to be able to add your colors and logo to the embedded video player. It comes down to knowing your audience, goals, and video content strategies.
Making the Most of Vimeo Business
If you’re decided that Vimeo Business makes sense for you, it’s important that you make the most out of your membership. Here are some ways you can do just that:
Use high-res video quality. YouTube videos have notoriously spotty quality, making it impractical to use especially high-quality video footage. Vimeo is completely different. They purposefully limit video upload limits and don’t restrict videos to specific quality levels. The end result is that videos can look much better on Vimeo than they do on other online video platforms.
Take advantage of the CTAs. The clickable call to action button is one of the most powerful options in Vimeo Business. If you’re not creating and customizing targeted CTAs for every single video, you’re missing out on a lot of conversions.
Remember it’s not one or the other. Don’t forget that you don’t need to select Vimeo or YouTube exclusively – you can use both. You can use Vimeo for videos where resolution quality matters or when it’s important that the video player is branded. You can see use YouTube to host SEO-friendly content or quick helper videos.
clickable CTAs are an important part of Vimeo business
Clickable CTAs are an important perk offered to Vimeo Business users.
Now that you know all about Vimeo Business and how it can help you out, you just need great video content to post there. Make sure to keep Tybach Production Services in mind for your next corporate video shoot.
We’ll help you find the perfect solution for your video project and at less cost than you would have imagined possible.
All you have to do is contact us for a free quote!